The Seo & Website Design Guide
Attract high end clients to your business on Google
For Home Builders, Remodelers & General Contractors
Since 2016, more and more homeowners have been using Google to search for design firms for their home. In this guide, I’m going to cover the most common questions that home builders, remodelers, and general contractors ask about Google, AI & SEO search optimization for their website.
Here is what your clients will do when looking for a firm like yours in 2026:
1 They Search on Google
The first thing a serious client is going to do is their own homework using Google to search for phrases like “Home Builder Near Me’ or “Kitchen Remodeler in Austin, Texas” or other similar phrases. These keywords need to be optimized properly on your Website order for clients to find you easily in your area.
2 They Read Your Reviews
The next thing a client is going to do is carefully read your Google Reviews. A serious client is going to take the time to read numerous reviews, the good and the bad. This is why it is crucial that you constantly focus on getting more clients to leave you a Review and especially to explain the whole process as much as possible - because other potential clients will absolutely read every word written.
3 They Visit Your Website
After a potential client finds your Google Reviews, they are going to jump straight to your website. A potential client is very unlikely to simply call your office. They will do more research by visiting the main pages of your website: Home, Portfolio, About, Services, and Contact. Your website is the best place a good impression of your brand, with the best photos of your work, and the highest-end possible look. Your website is the number 1 place clients are going to re-share your website with their friends, family, and co-workers, more than Instagram or anywhere else.
4 They Read your About Page
Most visitors to your website are going to skip straight to your About page. This is where you need to explain a lot about you, the business owner, with a photo of you and your background. It should not just be professional information, but personal information such as where you grew up, where you went to school, where you have lived, and where you live today, as well as a little about your family, your hobbies, and other interests. The more personal you can make this, the better you will connect with potential clients. And in 2026, people want to know more about who they are going to work with than they would have in the past.
5 They Review your Portfolio
In 2026, clients care more about your About page than your Portfolio, but they are still going to want to review your work. This is where you need to show the best-of-the-best work, not every photo of your work. Clients want to see the most inspiring, most expensive projects you’ve ever done, not the most realistic projects.
6 They Inquire for More Information
The final and most ideal result is that a client fills out the form on your Contact page. We want to capture their name, email, phone number, and physical address as well as encourage them to explain more about what they’re looking for. From there, you follow up with the potential client for a Consultation in person or by phone. A lead coming from Google is often times a very serious lead.
Our SEO & Website Design team takes care of each of these items to optimize everything each Month on Google and your Website to help more clients find your firm online.
The two most important things you must have are:
A publicly-listed address on Google. It cannot be a PO Box or virtual office. But it can be your home or a shared office if needed.
The willingness to continue asking clients to leave reviews on Google. Again, clients take these very seriously and it is an important part of SEO Optimization.
To see if we have a spot available in your region, you can get on our waitlist and we will follow up by email with next steps.